Nearly 90% of videogame developers use AI agents, Google study shows

A Google Cloud survey showed that 87% of videogame developers are using artificial intelligence agents to streamline and automate tasks, as the industry focuses on optimizing costs following a wave of record layoffs. Most of the respondents in the report said AI was helping automate cumbersome and repetitive tasks, freeing developers to focus on more creative concerns. The study, conducted by Google and The Harris Poll, surveyed 615 game developers in the U.S., South Korea, Norway, Finland, and Sweden in late June and early July. Around 44% of developers use agents to optimize content and process information such as text, voice, code, audio and video rapidly, enabling them to exercise autonomy and make decisions, the study showed. The industry is expected to gain momentum this year and the next, with the launch of premium titles and new consoles seen to boost spending. According to the survey, 94% of developers expect AI to reduce overall development costs in the long term.