Aseer Region Governor Patronizes Signing Ceremony of 'The Point' Project

The Governor of Aseer Region and Chairman of Aseer Development Authority Prince Turki bin Talal bin Abdulaziz has patronized the signing ceremony of the main contract, estimated at over SAR1 billion, for the construction of The Point project, which the Aseer Development Authority is overseeing in collaboration with the Tourism Development Fund, Red Sea Markets for Real Estate Investment Company, and Banque Saudi Fransi.

 The Point, expected to open in the fourth quarter of 2027, will be a retail, entertainment, hospitality, and tourism destination in Aseer.

 At an area of 75,000 square meters, The Point is situated on the road connecting the city of Abha and the Khamis Mushait Governorate, just 7 kilometers from Abha city center and 14 minutes from Abha International Airport. The project includes a variety of shops, restaurants, local and international cafes, a cinema, in addition to a number of luxury Hilton hotel apartments and a Canopy Hotel by Hilton. The project also features green spaces as well as a health and youth center.

 The signing ceremony was held on the sidelines of the Cityscape Global 2024, which concluded in Riyadh yesterday.