Unicharm: The First Hygiene Company to Celebrate Father’s Day in the GCC – Branded by BabyJoy

Unicharm achieved a milestone by becoming the first hygiene manufacturer in the Gulf Cooperation Council (GCC) region to officially celebrate Father’s Day. This pioneering move not only reflects the company's deep commitment to family values but also highlights the evolving cultural landscape where fathers are increasingly recognized for their essential role in raising children.

At the heart of this groundbreaking celebration is BabyJoy, Unicharm’s flagship diaper brand, which holds the title of the #1 brand in the GCC. BabyJoy is not only a symbol of superior quality and innovation in baby care, but it also stands out as a brand that understands and supports the emotional journey of parenting. As the official sponsor of this special Father’s Day campaign, BabyJoy is bringing dads into the spotlight with a heartwarming tribute.

The campaign’s emotional core is amplified by the iconic song "Ya Tayyib Al-Qalb" by the legendary Saudi artist Abdul Majeed Abdullah. Known for its touching lyrics and deep emotional resonance, the song perfectly captures the spirit of fatherhood – a blend of kindness, strength, and unconditional love. Through this campaign, Unicharm and BabyJoy aim to honor fathers across the GCC who give their all for their families with patience, sacrifice, and joy.

By leading this initiative, Unicharm is not only celebrating fathers, but also setting a new standard for corporate social engagement in the hygiene industry. It’s a bold and heartfelt gesture that reaffirms Unicharm’s role as a brand deeply rooted in the region’s values – one that truly understands the meaning of family.