Heritage Commission Initiates ‘aadat’ National Awareness Campaign

The Heritage Commission today initiated the “aadat” national awareness campaign, designed to elevate public understanding of the significance of Saudi antiquities. The campaign highlights the crucial role artifacts play in reinforcing the cultural and national identity of the Kingdom, serving as a testament to the succession of civilizations and the rich historical tapestry that has unfolded on its land over millennia.

 The "aadat" campaign is part of a series of initiatives launched by the commission to highlight the Kingdom's antiquities and to raise awareness about the threats they face, including encroachments and illegal trafficking. The campaign aims to strengthen the idea of awareness by highlighting that safeguarding antiquities is a collective duty that necessitates a profound understanding of their significance as a vital component of the nation's cultural heritage.

 The campaign utilizes a cohesive approach involving various media and awareness tools, particularly through field campaigns in public spaces, markets, commercial centers, and universities across several regions of the Kingdom.

 The commission is eager to introduce interactive pavilions for the campaign, highlighting the Kingdom's archaeological sites of historical significance, as well as the geographical and cultural diversity that showcases the cultural richness of the Kingdom.

 The Heritage Commission emphasized that the campaign signifies a continuation of its ongoing efforts to improve the effective safeguarding of artifacts, which serve as a cultural resource imbued with symbolic and cultural significance. It noted that each piece holds a narrative from the past, and that its preservation is a crucial foundation in the journey of maintaining the national memory for future generations.