From Jazan to the World: the Journey of Saudi Coffee
International Saudi Coffee Exhibition 2025 celebrates the exceptional harvests of specialized farms producing the finest types of coffee. The event recognizes the significant efforts made to increase production, supports the national economy in line with the goals of Saudi Vision 2030, and honors coffee's deep-rooted cultural heritage in the Kingdom of Saudi Arabia.
Organized by the Jazan Region Development Strategic Office, the international exhibition culminates years of dedicated efforts through the annual coffee festival hosted in Al-Dayer Governorate since its inception in November 2013.
The festival has been instrumental in supporting coffee farmers as they overcame the challenges of cultivating coffee in mountainous terrain, leading to the widespread cultivation of coffee trees in the governorates of Al-Dayer, Fayfa, Al-Raith, Haroub, Al-Edabi, and Al-Ardah.
Through an annual carnival, Al-Dayer Governorate celebrates these efforts, which have contributed to the growth of coffee cultivation from 60,736 trees in Jazan and 592 farms at the launch of the first festival to over 400,000 trees, with production exceeding 1,000 tons annually, and over 2,000 farms.
Coffee farmers are set to showcase their premium beans at the International Saudi Coffee Exhibition 2025. For nine days, international coffee experts will have the opportunity to witness firsthand the farmers' dedication to producing world-class coffee, from cultivation to the final cup.
The exhibition will feature cultural programs, specialized pavilions, a farmers' market, art exhibitions, and various performing arts.