Jeddah Central Development Company Participates in Future Hospitality Summit Saudi Arabia 2026
Jeddah Central Development Company (JCDC), a Public Investment Fund (PIF) company and master developer of Jeddah Central Destination, participated in the Future Hospitality Summit Saudi Arabia (FHS Saudi Arabia 2026), held in Riyadh from June 22 to 24, 2026, bringing together leading investors, developers, hospitality operators, and decision-makers from around the world.
The participation reflects the company's commitment to supporting the growth of Saudi Arabia's tourism and hospitality sectors and showcasing its vision for developing a world-class integrated urban destination that enhances Jeddah's tourism appeal, in line with Saudi Vision 2030, while engaging with investors, hospitality operators, and strategic partners to highlight investment opportunities across hospitality, tourism, entertainment, culture, sports, and retail sectors.
During a panel discussion titled "Game On: How Global Sports Events Reshape Cities, Investment and Tourism," Chief Customer Experience Officer Ahmed AlAredhi highlighted the growing role of major sporting events in driving urban development and strengthening investment and tourism appeal, affirming that the measure of a city's success lies not in hosting global sporting events alone, but in its ability to convert them into sustainable value that reshapes investment, tourism, and quality of life for years to come.
AlAredhi emphasized that sport has become a key catalyst for the development of integrated destinations, noting that Saudi Arabia's hosting of the FIFA World Cup 2034 presents a strategic opportunity to accelerate transformative projects that will further position Jeddah as a global destination for living, visiting, and investment, adding that developing destinations is a continuous journey of learning, improvement, and raising expectations at every stage.
He explained that the true value of major sporting events extends far beyond attracting visitors during the event itself, creating lasting economic opportunities and supporting long-term sustainable development, noting that investment in sport is an investment in the future of a city and its standing on the global stage.
He noted that Jeddah Central Destination has been designed as a fully integrated waterfront destination bringing together sport, tourism, hospitality, culture, entertainment, and residential experiences, highlighting the stadium villages surrounding Jeddah Central Stadium as a practical example of how sports infrastructure can support sustainable economic development while creating new investment and tourism opportunities that continue to generate value long after major events conclude.
JCDC is developing integrated hospitality districts aligned with international luxury hospitality standards, featuring a comprehensive range of amenities including restaurants and food and beverage outlets, meeting and event facilities, retail destinations, and leisure experiences.
FHS Saudi Arabia is one of the region's leading hospitality and tourism platforms, bringing together industry leaders, investors, and experts to discuss future directions and emerging trends, and to explore promising investment opportunities across Saudi Arabia and the wider region.
