SAR Wins Top Global Award for Best Contact Center in Middle East, Europe, and Africa

The Saudi Arabia Railways (SAR) has won first place and was honored with the golden category award for the best contact center of 2025 at the Global Top Ranking Performance awards ceremony.

 Contact Center World, one of the leading international organizations specializing in evaluating and recognizing excellence in contact centers and customer experience, organized and presented the award during the recent international contact center conference in Berlin, Germany.

 Competing against several prominent regional and global institutions, SAR’s achievement reflects its commitment to enhancing customer experience and improving travelers’ journeys. This is accomplished through adopting global best practices in contact center management, investing in digital transformation, and providing continuous staff training—efforts that have significantly boosted satisfaction and reliability rates.

 This win adds to SAR’s growing list of local, regional, and international accolades, underscoring its commitment to operational excellence, customer service, and innovation.