Riyadh Air Introduces Unique Sonic Brand Ahead of 2025 Launch

Riyadh Air, the Kingdom’s newest national carrier and a subsidiary of the Public Investment Fund, has unveiled its official sonic brand, "Sound of a New Era". This marks a key milestone in the airline's preparations for its first flights in 2025, aiming to create a distinctive musical experience that resonates with travelers.
 The audio identity embodies Riyadh Air's vision of offering an integrated travel experience infused with Saudi cultural heritage. It will be seamlessly integrated across various passenger touchpoints, from boarding announcements and in-flight entertainment to cabin ambiance and meal service.
 The soundscape blends artistic and technical mastery developed through an intricate creative process. The composition was performed by a live orchestra in collaboration with the Saudi National Orchestra and Choir and the Music Commission, ensuring an authentic and immersive experience for travelers.
 Further details regarding seat designs, airport services, and onboard offerings are expected to be revealed soon as the airline gears up for its highly anticipated launch.