GEA Chairman: Riyadh Season Named Top Brand in MENA, Wins First Place at Loeries

 General Entertainment Authority (GEA) Chairman Turki Alalshikh announced that Riyadh Season has achieved a new milestone by topping the list of brands in the Middle East and North Africa (MENA) region and securing first place at the Loeries Awards, while its creative partner, BigTime Creative Shop, ranked first among creative agencies in the region.
 In a post on his official X account, Alalshikh said: “Riyadh Season tops brands in the MENA and wins first place at the Loeries Awards, while its creative partner, BigTime Creative Shop, leads the list of creative agencies in the region, an achievement that reflects the strength of Saudi creativity and confirms its influential global presence.”
 Riyadh Season is the region’s leading entertainment season and one of the Kingdom’s flagship national projects, redefining the local and regional entertainment industry through diverse content, world-class experiences, and creative partnerships that have established a Saudi brand with strong international presence and global competitiveness.
 In turn, BigTime Creative Shop has cemented its position as one of the region’s leading creative agencies by developing and executing distinctive Riyadh Season campaigns that combine creativity with wide-reaching impact, helping convey the season’s message to a global audience through contemporary styles and languages.
 Established in 1978, the Loeries Awards are among the oldest and most prestigious accolades for advertising, marketing communications, and corporate creativity in Africa and the Middle East. They are granted based on rigorous criteria including idea quality, innovation, execution, and creative impact, and winning is recognized as a top-level international honor for excellence and leadership in the creative industries.