Boutique Group Embraces New Chapter with Unveiling Red Palace in April 2026

Boutique Group announced in a press release today that the highly anticipated Red Palace will open its doors in April 2026. This landmark project will redefine luxury hospitality in Saudi Arabia by seamlessly blending opulent experiences with the Kingdom's rich cultural identity. It also aligns with the Kingdom's vision to elevate its luxury hospitality sector.
 Boutique Group CEO Christoph Mares emphasized the group's dedication to realizing the Red Palace as a destination that embodies both luxury and the unique spirit of Saudi Arabia.
 Boutique Group, a wholly-owned subsidiary of the Public Investment Fund (PIF), specializes in transforming historic and cultural palaces across Saudi Arabia into exquisite boutique hotels. By preserving and celebrating the Kingdom's vibrant heritage, the group aims to provide guests with truly exceptional and unforgettable hospitality experiences. This endeavor reflects PIF's commitment to nurturing promising sectors within the Saudi economy and driving its diversification.