VIRTUOSO, LUXURY TRAVEL’S MOST PRESTIGIOUS NETWORK, RECOGNIZES

Virtuoso, the leading global network specializing in luxury and experiential travel, announced its 2026 VirtuosoGlobal Awards during its 38th annual Virtuoso Travel Week, held August8-14 in Las Vegas. Honorees were recognized and celebrated at theVirtuoso Awards Gala on August 13. Among those honored, Al FarisInternational Travel & Tourism Co. was distinguished among thenetwork's most respected travel agencies, advisors and preferred partners,recognized for setting the standard of excellence in their category.

“The Virtuoso Awards honor the members and partners whose vision,innovation and commitment continue to shape the future of luxury travel,”said Virtuoso Chairman and CEO Matthew D. Upchurch. “Theirachievements reflect the power of a connected global community unitedby a shared purpose: enriching lives through human connection and thepower of travel. Al Faris International Travel & Tourism Co.exemplifies the dedication to excellence and collaborative spirit that defineVirtuoso, and we are proud to celebrate their contributions to our networkand the industry as a whole.”

MEMBER AWARDS:

Best Agency Culture: This award acknowledges the crucial role thatculture plays in driving organizational success, attracting top talent and fostering employee engagement and satisfaction, by honoring agencies throughout Virtuoso’s various regions that prioritize their employees’ well-being and create inclusive cultures. Al Faris International Travel &Tourism Co.