Lumi partners with Al Rajhi Bank to enhance customers’ experience through Mokafaa Loyalty Program
Lumi car rental company (“Lumi” or the “Company”), has signed a strategic partnership with Al Rajhi Bank in Saudi Arabia to introduce the bank’s Mokafaa Loyalty Program to customers. The agreement is part of Lumi’s drive to acquire new customers and retain loyalty.
The collaboration allows the bank's customers to earn points through Lumi’s application and website. Additionally, Lumi’s customers will have the opportunity to accumulate points with every rental transaction and redeem them through Mokafaa Loyalty Program’s partners.
Abdullah Saad Aljabr, Chief Marketing and Customer Experience Officer of Al Rajhi Bank, commented: " We are pleased to partner with Lumi, a leading Saudi mobility enabler. Al Rajhi Bank and its subsidiaries are committed to building partnerships to provide value-added offerings to customers. The loyalty program now boasts over 5500 participating stores across the Kingdom, demonstrating the bank's ongoing commitment to forging partnerships with leading brands. This commitment reflects one of Al Rajhi Bank's core values and strong dedication to anticipating and exceeding customer needs, going beyond expected standards, and assisting customers in achieving their goals.”
Syed Azfar Shakeel, CEO of Lumi, said: “At Lumi, we are committed to offering our customers the best value for money and the Mokafaa Loyalty Program is another step in this direction. Our partnership with Al Rajhi Bank enables us to provide our loyal clients with additional services and benefits that will go a long way towards driving brand loyalty. By integrating the loyalty program with our digital offerings we aim to leverage technology for a seamless experience for all.”
The Mokafaa Loyalty Program, which serves over 15 million members, is the largest loyalty program in terms of total reward value delivered to customers in the Saudi banking industry. Customers can use Mokafaa points to pay for items from a network of over 200 brands.
The loyalty experience is constantly improving to provide an enhanced experience to customers, who can easily visit points of sale and conduct purchases using in-app integrations to complete all Mokafaa transactions instantly.
