Davos: A Storied Alpine Gem in Graubunden, Switzerland
Nestled in the heart of the Swiss Alps, Davos is an iconic town renowned for its breathtaking scenery, winter sports, and international significance. Located in the canton of Graubunden, Davos is not only a prime tourist destination but also a hub for global business and political discourse. Its blend of history, culture, and outdoor activities makes it a standout destination in Switzerland, attracting visitors from all over the world.
A Glimpse into Davos' History
Davos has a rich history dating back to the 13th century, when it was first settled by Walsers, a people of Germanic origin who migrated from the upper Valais region. Originally an agricultural community, Davos gradually became famous in the 19th century as a health-focused destination, thanks to its high-altitude climate that was believed to be beneficial for patients with lung diseases such as tuberculosis. The town’s dry, clean air drew thousands of patients, turning it into a retreat for those seeking wellness in the pure mountain air.
In the early 20th century, Davos gained literary fame when it was immortalized in German author Thomas Mann's novel The Magic Mountain, which was set in a Davos sanatorium. This period in the town’s history established its reputation as a place for rest and rejuvenation.
Interesting Facts About Davos
- Highest Town in Europe: Davos holds the distinction of being the highest town in Europe, situated at 1,560 meters (5,120 feet) above sea level.
- World Economic Forum (WEF): Each year, Davos becomes the epicenter of global political and business discussions as it hosts the annual World Economic Forum, where world leaders and influencers gather to discuss pressing global issues.
- The Kirchner Museum: This museum houses the largest collection of works by the German expressionist painter Ernst Ludwig Kirchner, who spent his later years in Davos. The museum is a cultural landmark and draws art enthusiasts from across the globe.
Business and Political Importance
Though Davos is often associated with its idyllic alpine surroundings, it plays a vital role in the global political and economic landscape. The annual World Economic Forum (WEF) has been held in Davos since 1971, bringing together global business leaders, policymakers, and academics to discuss international economic developments, climate change, and social issues. For one week every January, the town transforms into a bustling hub of dialogue, innovation, and diplomacy, hosting over 2,500 attendees from more than 100 countries.
Davos' connection to WEF has cemented its status as a globally recognized destination for not just tourism but also global leadership. The town's infrastructure and hospitality sector have adapted to accommodate the influx of high-profile visitors, contributing significantly to its local economy.
Winter Wonderland: Davos as a Winter Tourism Destination
Davos is synonymous with winter sports, thanks to its location in the heart of the Swiss Alps. It offers some of the best skiing and snowboarding opportunities in Europe. The town boasts six ski areas—Parsenn, Jakobshorn, Rinerhorn, Madrisa, Pischa, and Schatzalp, which together offer over 300 kilometers of slopes catering to all levels of skiers.
The Parsenn ski region, in particular, is the oldest and largest, providing access to long, challenging runs for advanced skiers. For snowboarders, Jakobshorn is the go-to destination with its half-pipes, snow parks, and freestyle facilities.
Beyond skiing, Davos is a paradise for winter sports enthusiasts. Visitors can enjoy cross-country skiing, ice hockey, figure skating, curling, and tobogganing. The town is also known for its annual Spengler Cup ice hockey tournament, which draws teams and spectators from around the world.
Davos’ infrastructure is top-tier, with modern ski lifts, cable cars, and numerous resorts catering to tourists. Its après-ski culture is lively, offering a blend of fine dining, bars, and entertainment options for those looking to unwind after a day on the slopes.
Summer Tourism: More than Just a Ski Town
While Davos is best known for its winter sports, it has just as much to offer in the warmer months. Summer tourism in Davos focuses on outdoor activities such as hiking, mountain biking, and paragliding. With over 700 kilometers of marked hiking trails, the town provides breathtaking routes for both casual walkers and seasoned trekkers.
One of the most popular hikes is the Davos Panorama Trail, which offers stunning views of the surrounding valleys and peaks. Mountain biking is also a significant draw, with trails ranging from leisurely rides through alpine meadows to thrilling descents for experienced riders.
Davos is also home to Lake Davos, a crystal-clear alpine lake where visitors can swim, sail, or enjoy windsurfing during the summer. The lake’s scenic surroundings provide a tranquil setting for picnics, sunbathing, or simply soaking in the beauty of nature.
The town’s infrastructure supports a wide range of summer activities, from golf and tennis to cultural events, including outdoor concerts and festivals.
Key Figures
- Population: Approximately 11,000 residents, with a significant seasonal increase during the ski season and World Economic Forum.
- Tourism: Around 2 million overnight stays annually, with visitors drawn to both summer and winter activities.
- Altitude: 1,560 meters, making it the highest town in Europe.
- Ski Area: Over 300 kilometers of slopes across six ski regions.
The Hard Rock Hotel Davos: A Unique Stay
Adding to the town’s eclectic mix of accommodations is the Hard Rock Hotel Davos, a luxury hotel that offers a rock-n-roll twist to alpine hospitality. Opened in 2017, the hotel is situated in a prime location near Davos’ town center, offering guests a blend of modern amenities and the iconic Hard Rock brand experience.
The Hard Rock Hotel Davos features 86 stylish rooms and suites, with interiors inspired by the region's alpine aesthetic, while also embracing the Hard Rock spirit with music-themed décor and amenities. Guests can take advantage of the hotel’s signature "Sound of Your Stay" program, which allows them to play instruments in their rooms or curate their own playlists during their stay.
One of the hotel's highlights is the rooftop bar, providing stunning panoramic views of the surrounding Alps. It's the perfect spot to relax with a cocktail after a day of skiing or hiking. For those looking to unwind, the Rock Spa offers a range of treatments, including massages, facials, and a unique "Rhythm & Motion" treatment that synchronizes the experience with musical beats.
The Hard Rock Hotel Davos is also an ideal destination for business travelers, offering state-of-the-art meeting and event spaces that can accommodate gatherings of all sizes, from intimate board meetings to large corporate events.
Mohammed Abou Alatta: Bridging Cultures in Davos
Mohammed Abou Alatta, CEO of East Travel & Trading AG, has been a crucial supporter for many Middle Eastern travelers visiting Switzerland, particularly Davos and the Graubunden region. Originally from Kuwait, Mohammed relocated to Switzerland in 1991, where he pursued his education and later became self-employed. Driven by his passion for creating memorable experiences, he established his company to focus on providing tailored Swiss travel experiences to the GCC market.
Through his extensive knowledge of Switzerland and deep connections in the region, Mohammed has been instrumental in ensuring that his clients experience the very best that Davos and Graubunden have to offer. From luxurious accommodations to bespoke itineraries, Mohammed’s dedication is reflected in the satisfaction of his clients, who leave Switzerland just as happy as when they arrived. In 2025, he plans to expand his business into the American market, bringing his expertise in crafting unique travel experiences to a new audience.
A Town for Every Season and Every Traveler
Davos is more than just a destination; it’s an experience that offers something magical year-round. Whether you're carving through fresh powder on world-class ski slopes, hiking along panoramic trails in the summer sun, or engaging in global discussions at the World Economic Forum, Davos provides an unparalleled fusion of natural beauty, adventure, and intellectual vibrancy. With its unique mix of rich history, modern luxury, and cultural significance, the town seamlessly transitions between seasons, making it a haven for all kinds of travelers. Add to that the personalized experiences crafted by experts like Mohammed Abou Alatta and the iconic Hard Rock Hotel Davos, and it’s clear that Davos has something for everyone—whether you're seeking adventure, relaxation, or inspiration in the heart of the Swiss Alps.
