A new program supporting Saudi talents in music and entertainment

Fresh Finds Saudi: Class 2k24 is designed to nurture Saudi Arabia's flourishing music scene by providing emerging artists with the necessary skills, knowledge, and resources to grow in the music industry. The program celebrates the diversity of genres across Saudi Arabia, offering a curriculum that fosters creativity through theoretical workshops, lively networking, creative collaborations, and engaging masterclasses. Artists are immersed in every aspect of a recording artist's journey, applying their new knowledge in real-time during exclusive studio sessions tailored for music production. At Spotify, we view dedicating time, resources, and space for talent development as essential. We are committed to nurturing the next wave of creators and highlighting this exhilarating chapter in the Saudi music scene.

In curating the lineup for Fresh Finds Saudi: Class 2k24, Spotify's local editorial team selected artists from a vibrant pool of emerging talent who have made recent waves on our Fresh Finds Arabia playlist. This playlist serves as a launchpad for artists at the start of their careers and a hub for fans and industry tastemakers to discover new music. The four artists chosen for the class of 2k24 have shown their ability to connect with listeners and are on a strong upward trajectory. Our vetting process emphasizes inclusivity and diversity, ensuring representation of the unique sounds created by the new generation of talent in Saudi Arabia. Spotify’s Fresh Finds Arabia playlist celebrates diversity, featuring women creators, Arab artists singing in English, and a mix of genres from nostalgic pop to jazz, reflecting the expressive styles of the region’s young creators.

We see the growth and evolution of the music and entertainment industry in Saudi Arabia as an exciting and transformative journey. The Saudi music scene is experiencing a significant cultural shift, marked by both emerging talent and the meteoric rise of a regional music industry that has successfully attracted global audiences and musicians. This growth is fueled by significant investments and positive initiatives from both the government and transformative entities like MDLBEAST and the XP Music Conference, Rhea Chedid -  Editorial Lead for MENA and South Asia at Spotify said “

These efforts are opening up new opportunities for artists, providing them with platforms to expand their reach both locally and globally. Saudi Arabia's music scene showcases a rich diversity, from traditional influences to modern genres such as hip-hop and electronic music, reflecting a broad spectrum of cultural expressions.