Saudia Unveils 'Welcome to Arabia' Aircraft Livery in Collaboration with Saudi Tourism Authority

Saudia Airlines has unveiled a special aircraft livery featuring the “Saudi, Welcome to Arabia” design as part of its strategic partnership with the Saudi Tourism Authority, aiming to strengthen the Kingdom’s position as a global tourism destination while serving as a mobile promotional platform that reflects authentic Saudi hospitality and supports the objectives of Saudi Vision 2030 to attract visitors from around the world.
 According to a recent Saudia press release, the Boeing B787-9 aircraft featuring the new livery will operate across Saudia’s international network, carrying welcoming messages as part of a year-round promotional campaign highlighting the Kingdom’s growing tourism momentum. Saudia contributes to these efforts through its global network, which serves more than 100 destinations across four continents.
 This plane showcases Saudi Arabia’s unparalleled offerings. The livery, designed by the Saudi Tourism Authority, serves as a visual invitation that maximizes global visibility, functioning as a striking airborne billboard for the Kingdom’s diverse destinations, attractions, and renowned hospitality, while reinforcing efforts to raise global awareness of its transformation.
 Saudia Group Director General Eng. Ibrahim Al-Omar stated: "Our partnership with the authority is a strong example of how alignment around shared national objectives can drive real impact. The continued growth in visitor numbers reflects the success of our joint efforts to position Saudi Arabia as a leading global tourism destination. This progress is supported by sustained investment in aviation infrastructure, enhanced connectivity, and the creation of meaningful travel experiences that reflect the Kingdom’s rich identity and meet the highest international standards."
 Saudi Tourism Authority CEO and Board Member Fahd Hamidaddin said: "Through this collaboration, we continue to expand innovative promotional platforms, where the journey itself becomes an inspiring experience reflecting the ‘Spirit of Saudi Arabia’ and supporting the delivery of a fully integrated tourism experience for visitors."
 The release highlighted that the strategic partnership between Saudia and the Saudi Tourism Authority encompasses a broad range of initiatives, including attracting international tourists, bolstering air connectivity, and providing additional flights to meet increasing demand. Together, they collaborate on global events such as TOURISE 2025, further solidifying Saudi Arabia's position on the world tourism map.