Cruise Saudi Earns ‘Travelife Partner’ Sustainability Certification

Cruise Saudi, a company fully owned by the Public Investment Fund (PIF) specializing in developing the Kingdom’s cruise tourism sector, has been awarded Travelife Partner status.

 The globally recognized sustainability certification is granted to organizations operating in the tourism industry. It aims to promote responsible business practices, environmental protection, and social responsibility across travel and tourism activities.

 Cruise Saudi’s initiatives include the use of electric and hybrid vehicles for shore transportation, the implementation of environmentally responsible excursion programs across Red Sea destinations, and the engagement of local guides and businesses. The company also designs inclusive tour experiences, adopts sustainable and responsible sourcing practices, and provides staff training on sustainability principles.

 Cruise Saudi seeks to deliver high-quality guest experiences while preserving cultural heritage, supporting local economies, and minimizing environmental impact.

 Cruise Saudi CEO Lars Clasen said that achieving Travelife Partner status reflects the company’s commitment to advancing a responsible and sustainable cruise sector in the Kingdom. He added that as visitors from around the world continue to arrive in Saudi Arabia on international cruise lines, sustainability remains central to the design and development of destinations, in partnership with local communities.