Sustainable digital future for Saudi Arabia and beyond: Unifonic drives purpose-driven growth with inaugural ESG Report

As businesses strive to drive sustainability and achieve measurable outcomes, Unifonic has taken a bold step towards shaping a more sustainable future by releasing its first Sustainability ESG Disclosure Report. This milestone is a testament to the company's commitment to transparency, ethical growth, and responsible innovation, while also promoting environmental stewardship, strong governance, and meaningful societal impact. By openly disclosing its progress and priorities, Unifonic positions itself as a future-focused leader, setting a new benchmark for accountability and purpose-driven growth in the region’s technology sector.

The report emphasises Unifonic's alignment with Saudi Arabia's Vision 2030 pillars and underscores its responsibility to drive positive impact through ethical innovation, effective governance, and environmental stewardship. Prepared with reference to internationally recognised frameworks, including the Global Reporting Initiative (GRI) Standards, Sustainability Accounting Standards Board (SASB) Standards, and the UN Sustainable Development Goals (SDG’s), the report demonstrates Unifonic’s commitment to promoting transparency and ethical growth. 

Innovation - Transformative Solutions for the Future 

Unifonic stands at the precipice of a truly promising future, propelled by innovation, a steadfast commitment to its stakeholders, and its critical role in the global digital economy. The company’s acquisition of Sestek in 2022 underscores this strategic commitment to expanding capabilities and delivering cutting-edge solutions powered by conversational AI. By integrating advanced AI capabilities with robust SaaS and CPaaS platforms, Unifonic aims to redefine customer engagement and position itself as a leading, global driver of AI-powered transformation. 

Environmental Impact - Minimising Footprint

Even as a digital services provider with relatively low emissions, Unifonic is committed to reducing its environmental footprint and integrating sustainability into its operations, especially in light of Saudi Arabia's pledge to achieve net-zero emissions by 2060. Recognising that energy is only one part of the equation, the company is also advancing its approach to waste and resource management. Planned environmental audits will serve as the foundation for targeted reduction strategies and enhanced recycling efforts, underscoring Unifonic’s broader vision of aligning technological innovation with environmental stewardship. 

Along with these measures, the company’s Paperless Workplace Initiative delivered a 90 per cent reduction in paper use by leveraging cloud platforms and digital workflows. The company’s Finance Department adopted cloud-based ERP systems to record and manage all invoices, receipts, and other financial documents received from vendors. This shift eliminated reliance on paper records while significantly improving accuracy, accessibility, and real-time tracking of financial data. Beyond finance, the company was able to streamline all internal procedures by migrating processes that once required physical documentation and manual signatures into secure, cloud-based digital workflows. These platforms ensured seamless approvals, faster turnaround times, and enhanced traceability, while reducing environmental impact and ensuring full compliance with regulatory requirements. 

Social Impact - Empowering People and Communities

Unifonic’s social pillar is centred on empowering its diverse workforce and contributing positively to the communities it serves. The company fosters an inclusive and engaging workplace culture that has been named a ‘Great Place to Work’. In 2024, Unifonic delivered 11,300 hours of training, underscoring its commitment to continuous learning and professional development. 

It is also imperative to highlight Unifonic’s dedication to customer‑centricity and broader social impact. The company achieved strong Net Promoter Scores of 47 in Saudi Arabia and 43 in the UAE, reflecting high customer loyalty. Beyond its customer commitments, Unifonic also supports local economic growth via its corporate venture activities by supporting and accelerating the AI SaaS ecosystem in the region. 

Governance - Fostering Trust and Integrity

Unifonic takes pride in maintaining a strong corporate governance framework that upholds accountability, transparency, and ethical conduct, ensuring long‑term value creation and the protection of stakeholder interests. The company’s risk management practices, cybersecurity standards, and adherence to international certifications, including ISO, SOC 2, and CSA STAR, are indicative of its dedication to promoting ethical growth and business practices.

Ahmed Hamdan, Co‑Founder and CEO of Unifonic, commended the report for its emphasis on integrating environmental, social, and governance (ESG) considerations into the core of Unifonic’s business strategy and operations. In his view, this move reaffirms the company's commitment to responsible growth, strong governance, inclusivity, customer excellence, and environmental stewardship, all of which align with Saudi Vision 2030.    

With the inaugural Sustainability ESG Disclosure Report, Unifonic signals its intent to build a future driven by innovation, a steadfast commitment to stakeholders, and a strong presence in the global digital economy. As a result, the company stands well-positioned to further enhance customer engagement on a global scale through more seamless, intelligent, and personalised communication.