Diriyah Gate Development Authority and Amazon sign MoU to strengthen cooperation in cultural and technical fields
The Diriyah Gate Development Authority (DGDA) and Amazon has signed a Memorandum of Understanding (MoU) to strengthen cooperation in the cultural and technical fields; to develop the visitor experience of historical sites in Diriyah and enrich cultural and historical content through the “Amazon Alexa”. The MoU was signed by the CEO of DGDA, Jerry Inzerillo, and Mr. Amazon KSA Country Manager, Mr. Abdo Chlala.
Jerry Inzerillo commented on this occasion, saying: “We are pleased to have signed this MoU with Amazon, opening a wide range of technological opportunities for us to explore. This day represents the beginning of an ongoing collaboration that will help make Diriyah a global destination for culture and heritage as we connect the past to the future by investing in modern technologies, highlighting the rich heritage of Diriyah and the authentic culture of the Kingdom of Saudi Arabia.”
Amazon official Eric King, Managing Director, Alexa international, EMEA & APAC stated: “We are excited to team up with the Diriyah Gate Development Authority to celebrate the cultural heritage of Saudi Arabia. This collaboration will showcase the Kingdom’s rich traditions and history through our innovative technology that continues to delight our customers and enhance their experiences.”
The MoU aims to bolster DGDA’s efforts to achieve the goals of the Kingdom's Vision 2030 through its contribution to the tourism, cultural and historical sectors. By enriching the cultural and historical content of Diriyah to be provided through Amazon’s technology platforms, comprehensive information about the rich heritage of Diriyah will become available to the customers. Additionally, it will help support local content for the community of Diriyah by highlighting the region’s distinctive products and enabling them to offer and sell their products on Amazon.sa. It will also enhance the experience of visiting historical sites in Diriyah by developing interactive applications that allow visitors to learn more about the sites.
