Ammar Samad:In Zulal, we are witnessing interest from Saudis, especially families who are looking for a deeper meaning in their trips.

Zulal Resort is set to become a major contributor to health tourism and a unique way to spend time. We met with Mr. Ammar Samad, General Manager of Zulal Resort, to reveal the secrets of this unique place and tell us about its visitors and its future. Let's talk:

- Many Saudis are now seeking more intentional travel experiences. How is Zulal catering to that shift in mindset, especially for families and younger travelers؟

At Zulal, we are seeing growing interest from Saudi travelers, especially families who seek deeper meaning and wellness in their travels. Our dedicated Family Wellness offering is unique in the region, combining fun, bonding, and educational activities that foster healthy habits across generations. 

Within Zulal Discovery, a dedicated area for family, we integrate physical, mental, and emotional health practices to ensure that all aspects of wellbeing are addressed, fostering strong family connections. Our dedication of personalisation extends beyond Family Retreats. Family guests will meet our wellness specialist on the arrival to tailor their wellness programme. We know that a strong family unit is a key pillar of every society. It helps us develop into who we are today. Those early years we spend with our parents and siblings lay the foundation of our outlook on life. We recognise that true wellbeing extends beyond the individual to encompass the entire family unit. By prioritising the health and happiness of families, we can create a healthier and more resilient society.

- What would you say sets Zulal apart from other wellness resorts in the region؟

Zulal is the only resort in the world that integrates Traditional Arabic & Islamic Medicine (TAIM) into a luxury wellness setting. This foundation allows us to offer culturally authentic healing experiences with modern therapies. Discovery Oasis, our Family Wellness centre, eco-conscious design, and deep sense of place rooted in Qatari heritage further distinguish us. 

- We noticed the blend between Traditional Arabic & Islamic Medicine and modern wellness practices. How do you strike that balance, and how do guests respond to it؟

Zulal blends the ancient wisdom of TAIM with modern wellness expertise to create a transformative experience. TAIM’s temperament-based customization ensures that each guest’s journey is uniquely theirs, addressing not only the symptoms but also the root causes of imbalance. This holistic and individualized approach empowers guests to leave the resort with clarity, confidence, and a renewed sense of control over their health.

- From a lifestyle and design perspective, the space feels very calming. Can you tell us more about the inspiration behind Zulal’s architecture and interior philosophy؟

Zulal was designed as a sanctuary inspired by the desert and sea. Our architecture reflects traditional Qatari aesthetics with modern minimalism, using natural materials, serene water features, and expansive light to foster a sense of peace and reflection. The design invites guests to slow down, reconnect with nature, and realign with themselves.

- As someone leading such a unique concept in the region, what excites you most about the future of wellness tourism in the Gulf؟

The Gulf is evolving rapidly and wellness is becoming a cornerstone of travel rather than a luxury. As Qatar advances its National Vision 2030 and Saudi Arabia progresses with Vision 2030, we’re seeing increased demand for wellness-integrated hospitality. I’m excited by the region’s potential to lead in culturally relevant, sustainable, and holistic wellness tourism.

- Finally, for people who are considering a visit, how would you describe the Zulal experience in just a few words؟

Authentic, restorative and wellbeing. It’s a journey of self-discovery, guided by heritage, wellness, and acceptable hospitality.