Robots Take Part in FOMEX Exhibition at the Saudi Media Forum

Technological advancements in media are rapidly evolving, streamlining editorial and production processes. From analyzing big data to extracting news and presenting content dynamically assisting in journalistic reporting and engaging with audiences, robots are shaping the future of digital media.

 The robots "Sara" and "Mohammed" are participating in the Future of Media Exhibition (FOMEX) as part of the Saudi Media Forum, held in Riyadh from February 19 to 21.

 Developed in collaboration with Digital Saudi, they are equipped with capabilities to respond to inquiries and perform various tasks. Their presence highlights the growing role of robots and artificial intelligence (AI) in the media industry.

 Such technologies are driving a significant shift in content production and delivery while enhancing media quality through fact-checking and trend analysis. Additionally, they enable more interactive media experiences using augmented and virtual reality technologies.

 The Saudi Media Forum 2025 brings together prominent political and media figures and leading global media and production companies, reinforcing the Kingdom’s position as a global platform uniting key decision-makers, experts, and innovators in the media industry.