Historic Jeddah Shines at the World Travel Market in London as a Global Cultural Destination

Historic Jeddah concluded its participation in the World Travel Market in London, held from November 4 to 6, 2025, with a strong presence that drew wide attention from global tourism and cultural audiences participating in the exhibition.

 The Historic Jeddah pavilion stood out among leading international destinations, attracting media coverage from major outlets and journalists specializing in culture and heritage. Reporters conducted interviews with representatives of Historic Jeddah, highlighting the pavilion’s interactive experiences and digital showcases that reflect the ongoing development within the district’s comprehensive revival and rehabilitation projects. Several other media outlets documented the pavilion’s activities, key showcases, and visitor engagement.

 During its participation in the exhibition, Historic Jeddah signed four memoranda of understanding aimed at developing the cultural and tourism experience and strengthening strategic partnerships with national entities working in the sector.

 Historic Jeddah’s pavilion also featured a rich line-up of tourism products and interactive elements, including guided heritage tourist routes, a digital display of archaeological discoveries accessible through QR codes, in addition to special packages for the teamLab Borderless Museum. Visitors were further introduced to the district’s presence on Google Arts & Culture, offering immersive virtual tours and stories that connect the district’s heritage through modern technology.

 This comes as part of the Ministry of Culture’s efforts to continue developing its cultural and tourism programs in line with the objectives of Saudi Vision 2030, which aims to preserve architectural heritage and utilize it as a source of creativity and sustainable development, while strengthening the Kingdom’s position as a global destination for culture and heritage.