Mawhiba Launches New Identity Inspired by King Abdulaziz’s Royal Seal

The King Abdulaziz and His Companions for Giftedness and Creativity Foundation (Mawhiba) has officially launched its new identity, marking a pivotal institutional transformation aimed at evolving the foundation's business model and strengthening strategic directions to align with national priorities in human capital, research, and innovation.

 Inspired by the historic seal of King Abdulaziz bin Abdulrahman Al Saud, the new visual identity reaffirms Mawhiba’s deep national roots. It connects this foundational legacy with the foundation’s modern mission: discovering gifted individuals, nurturing creativity, and enhancing sustainable national impact.

 Mawhiba attributed its qualitative leaps in empowering Saudi talent to the generous support of Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud and the continuous empowerment of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister. These efforts consolidate Mawhiba’s position as a leading model for investing in human capital, directly supporting Saudi Vision 2030 goals of building a competitive, knowledge-based economy.