Saudi 100 Brands to Showcase at Tranoï Tokyo SS26 Showroom During Tokyo Fashion Week

Saudi 100 Brands, an initiative by the Fashion Commission, announced the participation of ten Saudi brands at Tranoï Tokyo SS26 showroom, taking place during Tokyo Fashion Week at the Yoyogi National Stadium (1st Gymnasium) on September 3-4, 2025.

 As Saudi brands accelerate their presence on the global fashion stage, the Saudi 100 Brands showroom will present a curated selection of Saudi Arabia’s innovative designers across ready-to-wear, streetwear, accessories, and perfumes.

 CEO of the Fashion Commission Burak Cakmak stated: “We are proud to bring Saudi 100 Brands to Tokyo for the first time. This showcase is not only about presenting collections—it is about creating a space for cultural dialogue between Saudi Arabia and Japan. Through this collaboration, we reaffirm our vision to establish Saudi Arabia as a meaningful and lasting presence in the international fashion industry.”

 Through its flagship program, Saudi 100 Brands, the Fashion Commission presents contemporary Saudi fashion as a platform for cultural dialogue and mutual inspiration. This initiative reflects a long-term vision to build meaningful connections with the global fashion community and to contribute to the industry as a trusted and enduring presence.