London Arabia Assigns Taf3ol Consulting Co. as Exclusive Strategic Partner for the Middle East

Taf3ol Consulting & Research Co. has been assigned as a strategic partner for London Arabia in the Middle East, including for the upcoming Arab Travel Summit & Awards 2025, taking place in London on 3rd November 2025.

Since its launch over a decade ago, London Arabia has worked on various high-profile initiatives such as the Arab Women Awards, the London Arabia Art & Fashion Week, both now in their 11th year, as well as the Arab Travel Summit and Awards. These initiatives have been organzied in the presence of global figures such as the Duchess of Edinburgh and former UK prime minister Theresa May, and other ambassadors, diplomats, as well as royals.

As part of the strategic partner for London Arabia, Taf3ol Consulting Co. will also be the marketing and communications partner for London Arabia’s upcoming edition of the Arab Travel Summit and Awards 2025.

The second edition of the Arab Travel Summit and Awards will gather more than 250 global leaders, including ministers, ambassadors, diplomats, and industry executives, to celebrate and recognize Arab tourism and strengthen international collaboration. The event comes just one day ahead of the World Travel Market (WTM) London, during the hospitality industry’s most important week.

Hosted at the Jumeirah Carlton Tower, the summit will serve as a prestigious platform to spotlight partnerships between the Arab world and the UK, with a special focus on Saudi Arabia and the Middle East.

Taf3ol Consulting & Research, through its media arm Taf3ol Saudi Arabia, a Newspaper & digital media platform publishing in more than 30 languages and reaching over 7 million readers across 6 specialized platforms, will strengthen London Arabia’s visibility in the region. Meanwhile, its communications arm, PrimaKSA Communications, will provide strategic advisory on public relations in the Middle East.

Omar Al-Badour, CEO of London Arabia said, “Saudi Arabia’s tourism sector is witnessing an unprecedented growth and investment volume due to the attractive destinations that are coming up in that part of the world. And as a Saudi company, Taf3ol Consulting & Research Co., is able to understand and advise us on the intracacies of the Middle East and Saudi market based on their longstanding experience in not only communications but also as a media channel catering to more than 7 million readers from across the Middle East.