Incense Road Experience: An Educational, Enriching Journey Reviving AlUla’s Ancient Trade Routes

In the heart of AlUla’s Old Town, the Incense Road experience invites visitors on an educational and informative journey through the mud-brick alleys and historic markets that once served as a vital trade artery between the Arabian Peninsula and the ancient world.

 The experience offers content that is both accessible and in-depth, introducing visitors to the stories of trade in goods, perfumes, and incense, and the role of this road in cultural exchange among peoples.

 Visitors can also create their own incense and perfume blends through an interactive activity that captures the authenticity of old markets and reinvents the essence of traditional commerce in a contemporary way.

 The experience is part of an interactive narrative highlighting the history of the Incense Road and its vital role in the movement of ancient caravans, connecting the Old Town to commercial and cultural worlds across centuries, making the journey a living window into the history of trade and its deeply rooted scents.