First Day of ‘ImpaQ’ Forum Concludes in Riyadh
The first day of the Impact Makers Forum “ImpaQ,” held under the patronage of Minister of Media Salman bin Yousef Al-Dossary, concluded in Riyadh with over 1,500 influencers, experts, and content creators from the Kingdom of Saudi Arabia and around the world in attendance.
The forum's opening ceremony featured a contemporary performance titled "The Butterfly Effect," celebrating the forum's message and significance in various fields of influence.
Minister Al-Dossary emphasized in his speech the growing role of influencers and stressed the importance of leveraging such influence to foster creativity and innovation and inspire individuals toward social and economic development.
The first day’s activities, held at the “Innovation Stage,” featured panel discussions on diverse topics such as "Striking a Balance: Life and Social Media Influence" and "Saudi Arabia: a Portal to Space."
Speakers also explored the future of influence in media, investment, and innovation while highlighting female role models in sports and Saudi companies impacting various sectors.
At the “Influence Zone,” participants engaged in sessions such as "How Creators on Snapchat Craft Their Content" and "From the Green Pitch to Social Media: the Reach and Impact of Sports."
Discussions also addressed the evolution of digital platforms and technology content, highlighting how these tools can be leveraged to achieve global impact.
At the “Lab” area, interactive workshops were held with over 500 participants, featuring global experts such as Philip Kotler, who discussed topics like "How Marketing Has Evolved Over the Last 50 Years" and "The Impact of Your Relations and Communications”.
The ImpaQ Forum is the largest of its kind in the Kingdom, spanning over 23,000 square meters. It features three main areas: the "Innovation Zone" hosting panel discussions, the "Influence Zone" for influencers to share their inspiring experiences, and the "Creativity Zone" dedicated to workshops and creative presentations.
The forum includes more than 40 diverse activities over two days, covering 14 fields of influence, including media, artificial intelligence (AI), sports, tourism, and entertainment.
The event attracted over 30,000 visitors, with the opening ceremony streamed online to over 1 million viewers worldwide.
The forum continues tomorrow with a rich agenda of discussions and workshops featuring leading experts and influencers, embarking on another journey of impact and inspiration.
For more information about the forum and registration, please visit the official website at: https://impaq.media.gov.sa/
