Culture Ministry Concludes Modern Cultural Showcase at Saudi Cup

The Ministry of Culture has concluded its participation in the sixth edition of Saudi Cup 2025 at the King Abdulaziz Racecourse, showcasing the rich identity of Saudi culture through immersive content that highlights the Kingdom’s deep-rooted cultural heritage.

 Inspired by the esteemed status of the purebred Arabian horse in Saudi culture, the ministry adopted an innovative presentation style with a design concept reflecting the horse's speed and movement through abstract elements like fluid lines and repetitive patterns, symbolizing its energy and dominance on the racetrack. Traditional motifs demonstrating Saudi cultural heritage were also incorporated into the designs, adding a refined and luxurious aesthetic.

 This marks the fifth consecutive year of collaboration between the Ministry of Culture and the Jockey Club of Saudi Arabia, aiming to amplify the visibility of Saudi cultural identity both locally and globally while promoting Saudi heritage. Additionally, it provides a platform for talented individuals to display their cultural expressions at this global event, highlighting the ministry’s commitment to fostering Saudi contributions to culture and the arts, in line with the strategic objectives of Saudi Vision 2030.