Team Saudi Unveils New Brand Identity through Exciting AR Lens and Bitmoji Game on Snapchat during Saudi National Day

To inspire future athletes, this Saudi National Day, Team Saudi - the official sports entity representing Saudi athletes - collaborated with Snapchat to enable sports fans in the Kingdom to get closer to Saudi athletes in previously unimagined ways. Through Snapchat’s  innovative Augmented Reality (AR) technology, Team Saudi debuted an exclusive Lens and Bitmoji game onto the platform in celebration of their rebrand.  

Bringing the Kingdom closer to the athletes representing the nation, Snapchat is leveraging its AR try-on technology to enable users to become a part of Team Saudi by creating the opportunity to ‘wear’ a custom-made jersey through an AR lens. To further celebrate Team Saudi’s rebrand, Snapchatters are also invited to play a Bitmoji interactive game on the platform. With a selection of sports to choose from, the game transports users and their best-friends Bitmoji’s right on to the virtual playing field, inspiring the next generation of Team Saudi.  

Abdulaziz Al Baqous, Executive Director -  Public and International Relations and Protocol at the Saudi Olympic & Paralympic Committee said; "We're excited to collaborate with Snapchat, one of the leading social media platforms in the region, to reveal the new identity of Team Saudi. This campaign is more than a brand; it's a movement supporting athletes, parents, coaches, and fans. Together, we aim to elevate competitive sports in the Kingdom and help athletes achieve their dreams."  

Abdulla Alhammadi, Managing Director - KSA at Snap Inc. said; “78% of Snapchatters deeply engage with sport and 94% say that using Snapchat to connect with others about sport makes the whole experience better. With Team Saudi launching their exciting rebrand on Saudi National Day, this was the ideal opportunity for us to showcase how Snapchat is transforming the way fans experience, celebrate and watch sport, bringing them closer to the game, the team and athletes they love.” 

“The highly engaged Gen Z community in KSA talks about and watches sports on Snapchat everyday, and our AR technology provides exciting new ways for fans to be part of the sports experience, bringing them closer to the action”, concluded Abdulla Alhammadi. “We’re excited to see what’s next with Team Saudi and will continue to innovate creative ways for Snapchatters to enjoy engaging with sport via our platform.”