Sports Clubs on Social Media Session Held at ImpaQ 2024

The session titled "Sports Clubs on Social Media: A New Force of Impact" at the Impact Makers Forum (ImpaQ 2024) yesterday highlighted the significant role of club accounts in enhancing the relationship between clubs and their fans, as well as their substantial impact across various domains, including social, sports, economic, and media sectors.

 The speakers during the session emphasized the importance of club accounts in strengthening the club's identity and popularity through content that showcases its history and values. They highlighted the significance of communicating with fans by offering a direct channel for interaction, which fosters a sense of belonging. Additionally, they discussed the economic benefits of these accounts, such as boosting revenues through the promotion of ticket sales, merchandise, and subscriptions. Furthermore, they noted the platform's ability to spotlight sponsors, enhancing opportunities for business partnerships and its potential to reach a global audience, thereby creating avenues for new investments.

 The speakers emphasized the significance of sports accounts in the media, highlighting their role in disseminating official news. These accounts serve as a primary source for club updates, including contracts, injuries, and achievements. They also provide official clarifications and produce engaging content like exclusive videos that help draw in new groups of fans.