Final Day of ImpaQ Forum Commences

The second and final day of the Impact Makers Forum (ImpaQ), organized by the Ministry of Media, commenced today in Mayadeen Hall, Diriyah, Riyadh.

 The event spanning December 18-19 focuses on the impact beyond traditional metrics through media and technology transformations.

 Today’s sessions on the Impact Stage include diverse discussions such as the Spirit of Saudi Arabia, a window from the Kingdom to the world, presented by Saudi Tourism Authority Chief Executive and board member Fahd Hamidaddin.

 Other sessions cover topics like the influence of living in the Kingdom, balancing spontaneity and planning in content creation, and the inspirational stories of regional figures and initiatives.

 The Innovation Stage features dialogues such as "The Silent Impact," a historical review of FIFA’s influential sports events, and the future of Saudi products globally. Sessions also explore the influence of artificial intelligence (AI) and humans in shaping the future, as well as marketing films and series on social media platforms.

 In the Lab Area, hands-on workshops include "Infographics: The Art That Speaks" and various others.

 The two-day forum has launched over 50 new announcements and agreements and hosts 40 unique programs and events across seven main areas in collaboration with more than 24 local and international partners.