Kapetanovic: Infobip aims to drive digital transformation in Saudi Arabia

1. Infobip highlights its first data center in Riyadh, which adheres to international data security standards. Can you elaborate on the specific data security measures Infobip is taking to ensure customer privacy in the KSA market, considering local regulations?

At Infobip, we are committed to upholding the highest standards of data security and customer privacy. Our data center in Riyadh is designed to meet international data security standards, including ISO 27001 and GDPR compliance. We have implemented advanced encryption protocols, multi-factor authentication, and continuous monitoring systems to safeguard data integrity and prevent unauthorized access. Additionally, we are closely working with local regulators, like CST, NCA, SAMA and others, to ensure that customer data is managed securely and transparently.

2. How is Infobip planning to create more job opportunities in KSA, and how are you planning to identify and develop local talent?

Our long-term plan is to collaborate with Saudi universities and technical institutes regarding future internship programs.

3. How can businesses and SMEs in Saudi Arabia benefit from integrating AI into their omnichannel communications platform? What are the potential use cases for these businesses, and how can this integration help them establish a strong long-term position?

Integrating AI into omnichannel communications platform offers numerous benefits for businesses and SMEs in Saudi Arabia. AI can enhance customer engagement through personalized interactions, predictive analytics, and automated customer service, reducing response times and improving customer satisfaction. Potential use cases include AI-driven chatbots for customer support, automated marketing campaigns, and data-driven insights for better decision-making. By leveraging AI, businesses can streamline operations, reduce costs, and create more meaningful customer experiences, helping them establish a strong, competitive long-term position in the market.

4. Beyond job creation and communications, what is Infobip trying to achieve by launching its operations in Saudi Arabia? How is Infobip going to boost the Saudi economy?

Infobip aims to drive digital transformation in Saudi Arabia by providing cutting-edge technology solutions that empower businesses to innovate and grow. Our operations include a range of advanced communication solutions designed to enhance customer engagement and streamline business processes. Our presence in the region will facilitate the adoption of advanced cloud communication platform, contributing to the Vision 2030 goals of economic diversification and technological advancement. By enabling local businesses to leverage global best practices in communication technology, we help them increase efficiency, expand their market reach, and improve customer engagement, thereby boosting the overall economy.

5. What are Infobip's future plans in the region? The data center was just step one. Could you tell us more about the vision and where you see the company going?

Infobip's vision for the region extends beyond the establishment of our data center. Our future plans include expanding our infrastructure, enhancing our product offerings, and deepening our partnerships with local businesses and government entities. Our long-term goal is to become a key enabler of digital transformation in the region, supporting businesses in their journey towards greater efficiency, innovation, and growth.