Keeta reveals Saudi Arabia’s Food Delivery Trends in Q1 2025: Fast Food Leads, Sweet Cravings Rise, and Delivery Gets Even Faster
Keeta, the international subsidiary of Meituan, China’s on-demand delivery giant, has released Q1 2025 insights, revealing what the Saudi population ordered, where food trends are shifting, and how delivery is becoming a seamless part of daily life. With over 30,000 registered delivery riders and 25,000+ restaurant partners across the Kingdom, Keeta’s footprint is now matched by real-time data on local tastes and behaviors.
Keeta Q1 2025 by the Numbers
- The majority of total orders = Fast Food
- Nearly one in five total orders = Desserts & Beverages
- 244 orders placed by one user in Q1 2025
- <1 minute = fastest recorded delivery
- SAR 4,791 = largest order (with traditional Saudi goat feast and 83 items!)
- Regularly among the top 5 of total orders nationwide = Italian cuisine
Tastes That Defined Q1 2025
- Fast food was the #1 choice across the Kingdom’s major cities, including Jeddah, Madinah, Makkah. Riyadh followed closely, still ranking among the top.
- Arabic cuisine came in as a strong second, especially popular in Al Ahsa, Riyadh, and Dammam—each making around one-fifth of local orders.
- Desserts and beverages together made up nearly 1 in 5 orders, showing a growing craving for indulgent extras, especially during mid-day and evening hours.
- Italian cuisine consistently ranked in the top 5 across all major cities, reflecting its steady and widespread popularity in Saudi Arabia.
City-by-City Cravings
- Jeddah: Burgers, fried chicken, and soft drinks led orders
- Riyadh: Strong demand for grilled meats and Arabic platters
- Makkah: Known for large, traditional group meals
- Madinah: A balance of international chains and sweets
- Dammam: Arabic meals took precedence over desserts or drinks
- Al Kharj: Topped the Kingdom for beverage orders
- Al Ahsa: Dual dominance in Arabic meals and dessert cravings
Biggest Order? A feast Like No Other
One of the standout moments from the quarter was a delivery totaling SAR 4,791, the largest single order of the quarter. With 83 items packed into a single drop-off, it pushed the boundaries of what "on-demand" really means. The food arrived so fast, it might’ve beaten the customer’s microwave to the finish line. Whether it was a family feast, a surprise celebration, or a week’s worth of planning in one tap, the order showcased Keeta’s ability to deliver more than just meals, it delivers scale, speed, and a whole lot of flavors.
Alignment with Vision 2030
Keeta’s growth supports Saudi Arabia’s Vision 2030 ambitions by empowering local businesses, enhancing quality of life through tech, and transforming the food delivery ecosystem with smart, scalable logistics.
