Qiddiya Investment Company, Deloitte Unveil Intelligent Command Centre

Qiddiya Investment Company (QIC) and Deloitte have announced the launch of the Intelligent Command Centre (ICC) – a state-of-the-art hub that will provide real-time insights, automation, and data-driven control to support Qiddiya’s fast-growing operations.

 Unveiled at Qiddiya’s Corporate IT office, the ICC is designed to transform how organizations manage complexity, strengthen security, and make faster, smarter decisions. It brings together advanced analytics and AI-driven automation to reduce response times, detect potential risks before they occur, and give leadership a clear, real-time picture of performance across Qiddiya’s ecosystem.

 As Saudi Arabia accelerates its digital transformation, the ICC reflects Qiddiya’s commitment to embedding innovation into every layer of its operations. The system turns operational data into actionable intelligence by creating a more agile, resilient, and connected organization.

 QIC Chief Technology Officer Abdulrahman Al Ali emphasized the ICC’s strategic role, stating: "The integration of AI into our command centers will transform our operational strategy to ensure resilience, agility, and leadership. In a world where digital complexity and operational risk are ever-present, ICCs provide the cohesive, intelligent, and automated system of control necessary to navigate these challenges."

 Deloitte Middle East Partner and Technology and Transformation Leader Rashid Bashir said: "Our collaboration with Qiddiya Investment Company exemplifies our commitment to leveraging cutting-edge technology to drive strategic value and innovation. ICCs are not just about managing operations; they are about empowering organizations to lead in the digital age."

 One of the flagship projects of Vision 2030, Qiddiya City is being developed as a global hub for entertainment, sports, and culture. The new ICC will be central to managing this dynamic environment by ensuring seamless operations, robust security, and the smooth coordination of a city built on innovation.