Saudi Coffee Attracts Visitors to Saudi Reef Pavilion at IPM Essen in Germany

The Sustainable Agricultural Rural Development Program (Saudi Reef) is exhibiting at IPM Essen 2025 in Germany, drawing significant interest from visitors and agricultural sector professionals. Attendees expressed admiration for the program's initiatives and services aimed at supporting rural communities in Saudi Arabia.

 The aroma of traditional Saudi coffee permeated the exhibition halls, highlighting Saudi agricultural products on a global stage and attracting visitors to the Saudi Reef pavilion.

 Saudi Reef Assistant Secretary General for Media and Communication Majed Al-Buraikan noted that visitors praised the program's non-refundable financial support for young farmers, its promotion of sustainable agricultural development, and its contributions to self-sufficiency and improved living standards.

 He added that Saudi coffee, natural honey, aromatic plants, and other agricultural products showcased at the pavilion impressed attendees.