Saudi Coffee Showcases Hospitality at Esports World Cup 2025

The Street Food Festival, held alongside the Esports World Cup 2025 at Boulevard City in Riyadh, featured a prominent presence of Saudi coffee, served to visitors in an interactive setting that underscored the deeply rooted hospitality traditions of Saudi society.
 The Saudi coffee stations emerged as one of the most popular attractions for festivalgoers of all nationalities. Various blends were offered, each representing a different region of the Kingdom, accompanied by dates—an integral part of traditional Saudi hospitality. The experience also included informative sessions on coffee ingredients, traditional preparation techniques, and the social rituals tied to its serving and reception.
 Visitors enthusiastically engaged with live presentations delivered by hospitality specialists, who skillfully showcased the heritage and values embodied in Saudi coffee culture. The event served as a window into the Kingdom’s customs and social traditions.
 This participation aligns with the efforts of the Culinary Arts Commission to highlight authentic elements of Saudi culture and strengthen their presence at major international gatherings. It contributes to promoting the Kingdom's national identity through a rich and immersive hospitality experience offered in a vibrant entertainment setting.