Diriyah Company, SRMG Sign MoU to Enhance Media Collaboration

Diriyah Company announced today the signing of a strategic memorandum of understanding (MoU) with the Saudi Research and Media Group (SRMG) to expand collaboration in the media sector and deliver innovative projects and initiatives that further solidify Diriyah’s position as a global destination of historical and cultural significance.
 According to a Diriyah Company press release, the MoU, signed by its Group CEO Jerry Inzerillo and SRMG CEO Jomana Al-Rashid, also aims to amplify cultural and national narratives, reaching audiences both within the Kingdom and across international markets.
 This first-of-its-kind collaboration between Diriyah Company and SRMG covers four key areas, including corporate and media communications; events and activities such as exhibitions, conferences, and visits; the exchange of data, expertise, and knowledge; and the implementation of joint training programs and initiatives.
 The MoU also outlines enhanced collaboration across SRMG’s media platforms, the organization of visits for international media delegations to experience Diriyah, and the exploration of opportunities to host exhibitions, events, and joint cultural and social activities.