AlUla Development Company Commences Construction on New Luxury Hotel
AlUla Development Company (UDC), a Public Investment Fund (PIF) company, has announced the construction of an Autograph Collection hotel, marking a key milestone in the delivery of its development pipeline and AlUla’s continued transformation.
The milestone was marked during a site visit attended by Managing Director of UDC John Pagano and Chief Executive Officer of the Royal Commission for AlUla (RCU) Abeer AlAkel, as well as other senior leadership representatives.
John Pagano said: “The hotel marks a clear step forward in our delivery agenda. As we move into construction, our focus is on executing high-quality, investment-ready developments that strengthen AlUla’s positioning, while shaping distinctive hospitality experiences that enhance its long-term appeal as a global destination and a vibrant community.”
The start of construction signals the transition of the hotel from concept to execution, further reinforcing UDC’s role as the development and investment engine driving AlUla’s masterplan into tangible, world-class assets, in close collaboration with RCU.
This luxury hotel, a 250-key hotel expected to open in 2027, is being developed by AlUla Development Company.
Designed with sustainability at its core, the hotel is targeting LEED Gold certification, incorporating environmentally responsible practices such as greywater reuse for irrigation, locally sourced materials, UV-resistant glazing, water-efficient landscaping, and energy-conscious lighting aligned with AlUla’s Dark Sky policy.
This hotel forms part of UDC’s growing portfolio of developments shaping AlUla into a global destination to visit, live, and invest in. Through its projects, UDC contributes to Saudi Vision 2030 by enabling sustainable tourism, unlocking investment opportunities, and supporting economic diversification.



