Royal Commission for AlUla Launches Khayrat AlUla Season

 The Royal Commission for AlUla (RCU) has announced the launch of the "Khayrat AlUla" agricultural season 2026–2027, as part of its efforts to enhance the competitiveness of AlUla's agricultural sector, improve production efficiency, and empower farmers, in support of the governorate's sustainable development objectives and in alignment with the AlUla Vision and Saudi Vision 2030.
 The season builds upon RCU's ongoing work to develop a more efficient and sustainable agricultural ecosystem, grounded in digital governance, value chain improvement, and the promotion of local agricultural produce in markets. These efforts include the surveying and registration of more than 4.2 million palm trees, with over 1.5 million enrolled in a smart tracking system via QR codes, contributing to enhanced production quality and greater readiness for marketing and export.
 AlUla's cultivated areas extend across more than 20,500 hectares, encompassing a productive agricultural ecosystem that contributes annually to the production of approximately 130,000 tonnes of dates and around 14,000 tonnes of citrus fruits from more than 400,000 citrus trees. These indicators support RCU's 2035 targets, which aim to raise the total output of the agricultural sector to SAR1.8 billion and increase date sales to SAR1.507 billion, of which SAR1.226 billion is projected from exports.
 RCU also continues to provide advisory, technical, and veterinary services to more than 7,100 farmers across the governorate, alongside the delivery of specialised training programs that build human capabilities, increase the number of farms obtaining the "Saudi Date Mark", and enhance the quality and competitiveness of local produce.
 On the sustainability front, RCU continues to implement circular economy initiatives and natural resource management measures, including the utilization of agricultural by-products to produce more than 334,000 cubic meters of organic compost, as well as the ongoing implementation of its strategy to reduce water consumption by 47% by 2035. These efforts include the completion of designs for modern irrigation systems and measurement tools covering more than 4,000 hectares across several agricultural sites, including Fadla, Hegra, Al Munshiyah, and Dadan.
 The Khayrat AlUla season also enriches the visitor experience through a seasonal agricultural program that connects local produce with AlUla's identity as a sustainable destination, allowing visitors to discover the diversity of the oasis's crops and production seasons within a cultural and economic context that reflects the character of the governorate.
 These seasons provide marketing and commercial platforms that bring together farmers, families working in the cottage industry, entrepreneurs, and local enterprises with visitors and investors, contributing to the promotion of local agricultural produce, opening broader economic opportunities for AlUla's residents, and linking agricultural production to AlUla's experience as a sustainable destination of growing economic and cultural value.