Driving a New Era of Intelligent E-mobility: Changan’s Luxury EV Brand AVATR Arrives in the Middle East

Changan Automobile marks a significant milestone in its global journey by officially launching its premium intelligent electric vehicle (EV) brand, AVATR, in the Middle Eastern market. With AVATR, Changan demonstrates its commitment to supporting the region’s sustainable development goals with environmentally friendly, high-performance e-mobility solutions tailored to the lifestyles of local consumers.

As one of the leading automotive companies, Changan has consistently pushed boundaries in innovation and technology. AVATR exemplifies Changan's technological advancements, showcasing a blend of precision, innovative engineering, and sustainability. Built in Changan’s state-of-the-art production facilities, AVATR vehicles embody a design philosophy rooted in emotional intelligence, reflecting a strong commitment to intelligent and sustainable mobility. These attributes position AVATR as a new benchmark for premium electric vehicles.

The launch in the UAE introduces the AVATR 11, an SUV now available in the UAE that combines futuristic aesthetics with powerful electric performance and advanced smart driving technologies. The AVATR 12, an upgraded model that has set sales records when introduced in other markets, will soon follow, further enriching Changan’s offerings in the region.

The launch of AVATR is a critical step in Changan’s broader roadmap for the Middle East. Beyond AVATR, Changan will continue introducing its NEV-focused brand, DEEPAL, to the Middle East in 2025, offering a wide range of mobility solutions, including traditional fuel vehicles, high-end EVs, and NEVs, that meet their evolving preferences and expectations. 

Over the long-term, Changan aims to establish a comprehensive ecosystem in the Middle East that not only supports its vehicles, but also comprehensively enhances the consumer experience with unparalleled customer support and consistent service quality for both new and returning customers, ensuring an exceptional experience for every Changan owner.

Changan’s comprehensive approach to supporting its brand and customers aligns with its vision to be a leading provider of intelligent, sustainable mobility in the Middle East. With AVATR and the upcoming launch of DEEPAL, Changan is set to redefine mobility experiences in the region, establishing itself as an innovative leader dedicated to sustainable progress and consumer satisfaction.