Saudi Football Fever: Over 5 Million Football-Related Inquiries to Alexa in KSA in 2024
More than 5 million football-related questions were made to Alexa by fans across the Kingdom of Saudi Arabia in 2024, as revealed by Amazon. As football continues to rise in popularity in Saudi Arabia, these findings highlight the depth of Saudi passion for the sport.
Al Hilal Leads the Pack
Of all the local clubs, Al Hilal is considered the most popular footballing team, with its fans interacting with Alexa four times more often than the fans of Al Nasr. Alexa customers inquired about schedules, scores, and details regarding the player. Al Ittihad follows closely behind in popularity.
International Football Fanbase
Saudi football fans also show a keen interest in international clubs. Barcelona emerged as the top international team requested through Alexa in KSA, followed by Real Madrid and Manchester City. These clubs continue to captivate fans in the region, with frequent inquiries about matches and key players.
Cristiano Ronaldo Takes Center Stage
Cristiano Ronaldo remains the most talked-about player in the Roshn Saudi League, with Alexa customers making over 150,000 inquiries about him. Other prominent players such as Salem Al-Dawsari and Neymar also received wide appeal from football fans in the Kingdom.
National Pride
Saudi fans showed strong support for their national football team, with over 200,000 questions asked about their teams’ schedule and scores. Alexa provided real-time updates to customers on match days, helping them stay connected with their favorite national team moments.
The Derby vs. El Clásico
The highly anticipated Al Riyadh Derby, featuring Al Hilal and Al Nasr, dominated as the most asked-about game, with five times more inquiries than the famous Spanish El Clásico (Barcelona vs. Real Madrid). This reflects the significance of local football rivalries in Saudi Arabia and the excitement surrounding them.
With a growing number of football fans in Saudi Arabia relying on Alexa for real-time updates and information, Amazon remains committed to providing a personalized and engaging experience. Insights into the latest football trends help shape the development of features that cater to the unique needs and interests of customers in the Kingdom.
