Incense Road Experience: Captivating Journey through AlUla's Old Town

Located in the heart of AlUla Governorate's Old Town, the "Incense Road Experience" is one of several interactive attractions that bridge the gap between the past and present. It traces the path traders took thousands of years ago to bring spices, incense, and other valuable goods from the southern and northern parts of the Arabian Peninsula through AlUla.
Interspersed throughout the two-hour journey are stops to explore the ruins scattered along the road, innovative incense mixes, ancient trading systems, and ways of life that depended on this road as a primary means of trade and cultural communication. Visitors will have the chance to interact with live shows and state-of-the-art technologies while narrators thoroughly explain the place's history and significance.
The Incense Road, which winds its way through the picturesque mountains of AlUla governorate, is an integral part of other trade. During ancient times, the governorate was a bustling hub for exchanging many goods, which boosted its economy and culture.