Over 20 Global Brands Target Saudi Market at Biban Forum's Franchise Door

The Franchise Door at the Biban Forum 2025, organized by the Small and Medium Enterprises General Authority (Monsha'at) under the theme "Global Destination for Opportunities," attracted twenty-five international brands eager to explore and enter the Saudi market.
 The Franchise Door highlights the Kingdom's attractive investment environment by providing an integrated system that includes regulatory, financial, and advisory support, as well as facilitating bilateral meetings to connect global franchisors seeking entry into the Saudi market with local investors.
 The Biban Forum serves as a leading global platform for empowering entrepreneurs and fostering innovation. By expanding investment opportunities, the forum aligns with the objectives of Saudi Vision 2030 to build a thriving economy based on diversification and sustainability.