Red Sea Global and Saudi Artisanal Company Partner to Empower Artisans

Red Sea Global (RSG) signed a strategic memorandum of understanding (MoU) with Saudi Artisanal Company aimed at supporting and empowering Saudi artisans, enhancing the quality of local handicrafts, reflecting the authenticity of Saudi culture, and strengthening their role as a key part of guest experiences across RSG destinations.

 This partnership seeks to build an integrated ecosystem to support artisans by developing innovative product lines inspired by the heritage and traditions of the Red Sea region and incorporating them into the company’s marketing portfolio and hospitality offerings.

 The MoU includes offering specialized training programs and workshops, launching initiatives to nurture entrepreneurs in the sector, and activating Saudi Crafts’ distribution channels to market the products of artisans in ways that ensure the sustainability and economic growth of their businesses.

 The agreement will also give artisans an exceptional platform to reach global markets through world-class tourist destinations and help develop products that combine authenticity with contemporary standards, supporting the goals of Vision 2030 to grow the creative economy.