stc Group Leverages AI Solutions for Riyadh Season, Achieves World’s Highest 5G Usage Rate at 61%
stc Group has achieved one of the world’s highest 5G network usage rates, leveraging advanced AI technologies and a robust infrastructure. The group’s 5G network recorded a usage rate exceeding 61% in Boulevard City during Riyadh Season, showcasing its capability to handle substantial traffic in a single location. This milestone highlights stc's ability to deliver exceptional digital services amidst increasing visitor numbers.
stc Group has maintained its partnership with the General Entertainment Authority, marking its fifth year as a sponsor of Riyadh Season, with a renewed commitment for three consecutive years. Building on its success in previous seasons, stc’s advanced digital solutions have significantly enhanced the visitor experience, integrating cutting-edge connectivity into the entertainment landscape and positioning Riyadh Season as a global model of synergy between technology and entertainment.
Riyadh Season has welcomed over 12 million visitors from around the world. stc’s digital services have recorded impressive usage rates, including a 49% increase in international roaming customers compared to the previous year.
To support this growth, stc expanded its network in Boulevard City by over 12%, increased dedicated 5G frequencies by more than 20%, and enhanced the internal network by more than 10% compared to last year. These improvements were driven by state-of-the-art technologies, including Massive MIMO antennas and AI-powered beamforming solutions, which optimize network performance and connectivity.
AI technologies have played a crucial role in enabling the network to self-learn and adapt to usage patterns and conditions. This innovation has significantly enhanced customer experiences, improving speed, browsing, and connectivity, regardless of distance or usage intensity. Additionally, stc installed over 655 Wi-Fi access points and added more than six dedicated circuits for digital management solutions tailored for Riyadh Season.
The group also increased the usage rate of modern voice services (VoLTE) to 86%. This service contributed to delivering a seamless entertainment and tourism experience for Riyadh Season visitors, enabling them to document joyful moments and stay connected with family and friends locally and internationally through stc’s advanced digital services and technologies.
These achievements reinforce stc Group’s role as a trusted partner, showcasing its operational excellence, technical capabilities, and responsiveness to meet rising demand during Riyadh Season. This success further solidifies Riyadh’s position as a global destination for major events, entertainment, and tourism, supported by cutting-edge technologies and services. Visitors and tourists from around the world continue to enjoy exceptional experiences and create unforgettable memories in the rapidly evolving Saudi capital.
