Jeddah International Motor Show 2026 to Be Held Under SAMF Patronage
Under the patronage of HRH Prince Khalid bin Sultan Al-Abdullah Al-Faisal, Chairman of the Saudi Automobile and Motorcycle Federation (SAMF), the International Motor Show Jeddah 2026 (#IMSJ2026) is set to take place from 4th to 7th November. It is the first event of its kind in the Middle East to bring together all vehicle categories and powertrain technologies in the automotive world under one roof, ranging from internal combustion engine and hybrid vehicles to Range-Extended Electric Vehicles (REEV) and fully electric vehicles (EV).
This exhibition takes place amidst the significant development the Kingdom of Saudi Arabia is witnessing in line with national priorities, particularly regarding the advancement of the transport and logistics ecosystem and the enhancement of manufacturing capabilities. This momentum is driven by the launch of numerous projects, most notably the Industrial Valley at King Abdullah Economic City, which serves as a vital hub integrating manufacturing and logistics to support sector growth.
Against this backdrop, Jeddah is preparing to host another major international event, adding to the city’s growing calendar of high-profile sporting and entertainment events, including Formula 1, equestrian championships and the 2026 Arabian Gulf Cup.
With strategic participation from the Ministry of Transport and Logistic Services and the Jeddah Chamber of Commerce, the exhibition will bring together leading international automotive manufacturers, their distributors in the Kingdom, automotive industry stakeholders, enthusiasts, media representatives and content creators.
The 2026 edition is set to feature a broad range of international companies and automotive brands, including US electric vehicle manufacturer Tesla, Al Laith Al Lamea, distributor of the ROX brand, alongside JAC, Forthing, ICAR, Mobil lubricants and Qimma Auctions.
The event comes amid increasing international attention toward the Saudi automotive market as the Kingdom expands local manufacturing, mobility infrastructure and investment across the sector.
Dr. Hani Hafez, CEO of the organizing company, said: “The Jeddah International Motorshow 2026 is a national platform that supports Saudi Arabia’s growing position on the global automotive map. It provides manufacturers and distributors with direct access to one of the Middle East’s most important automotive markets while creating a platform for the industry to showcase new vehicles, technologies and developments to consumers and stakeholders in the Kingdom.”
“This year, we are also placing significant emphasis on the exhibition’s media presence, with the objective of reaching automotive audiences both within Saudi Arabia and across the wider region”, he added.
The strategy brings together Taf3ol Consulting and Research and its Taf3ol Saudi media ecosystem, which reaches more than 10 million followers and generates more than 150 million monthly views; leading Saudi automotive media personality and content creator Hassan Kutbi, who has been appointed as media ambassador for the exhibition; and PrimaKSA, which will serve as the event’s corporate communications and public relations partner, overseeing media relations as well as engagement with influencers and content creators.
Younes Enayat, CEO of Taf3ol Consulting and Research and media partner of the exhibition, said, “Our partnership with the Jeddah International Motorshow is an extension of our role as a Saudi media organization serving audiences across the Kingdom. Bringing Hassan Kutbi on board as Media Ambassador will further strengthen the exhibition’s ability to reach automotive audiences and generate meaningful engagement around the event.”
Kutbi is one of the Arab region’s prominent automotive content creators, with an audience of approximately 15 million followers and subscribers across his platforms. He also presents an exclusive programme on MBC’s Shahid platform, where his channel has more than 1 million subscribers, while his content reaches more than 260 million views across digital platforms.
The Jeddah International Motorshow 2026 will feature vehicle showcases, physical and virtual driving experiences, new model launches and a range of accompanying activities, including a hackathon competition.
The exhibition is targeting participation from automotive brands representing major European, American, Japanese, Korean and Chinese manufacturers, reflecting the increasingly diverse composition of the Saudi automotive market.
