OPPO Reinforces Its Commitment for Accessible AI Phones with the Reno12
OPPO, the leading global smart devices company, is wasting no time in making good of its promise to “democratize” the AI phones, and unveiling the AI-powered Reno12 phone in the Saudi market with next-generation features is a striking proof of OPPO unwavering commitment to AI, according to Dee Li, the CEO of OPPO Saudi Arabia.
1. According to OPPO AI strategy, how do you see the future of smartphones and other smart devices?
- OPPO believes that following the eras of feature phones and smartphones, we are now entering the third stage of the smartphone industry: the era of AI phones, driven by generative AI technologies.
- OPPO is driven by the belief that smartphones are the most important personal AI devices. Committed to making AI phones accessible to everyone, OPPO aims to transform AI from a novelty to a necessity.
- Since the beginning of last year, there has been a tremendous change in the AI industry, which is the explosion of generative AI. With the launch of ChatGPT in 2022, GenAI has exploded in popularity, presenting huge challenges and opportunities to all industries
- The proliferation of AI has stimulated consumers demand on the smartphone market. According to IDC, 2024 global AI phone shipment will reach 170 million; shipments for AI phones in the sub-US$1000 segment are expected to grow by 250% in 2024, reaching 35 million units.
- Generative AI is increasingly entering everyday life via phones, enhancing experiences across entertainment, mobile officing, and more.
- We’re living in an AI era, and smartphones are the most important personal AI devices. However, currently if you want to get a phone with GenAI, you will have to buy a flagship.
- Guided by our corporate mission “Technology for the mankind, Kindness for the world”, OPPO believes that AI should not remain exclusive to just flagship phones and selected users but should instead be accessible to more users around the world.
- For the first time in the industry, OPPO is bringing generative AI to all product lines. By the end of this year, we expect about 50 million OPPO AI Phones, to be in the hands of global users.
- With our relentless efforts and commitment, OPPO aims to make AI Phones accessible to everyone, enabling a truly intelligent mobile experience.
- With the Reno12 series, OPPO is dedicated to promoting and contributing to the popularization of AI smartphones.
2. How OPPO is building partnerships to promote accessibility to AI phones?
- Alongside its own innovation, OPPO is working closely with other industry leaders to bring better AI phone experiences based on an on-device and cloud Hybrid AI Architecture. In partnership with Google, OPPO’s Reno12 series will feature the Google Gemini family LLMs, bringing OPPO users even more innovative and convenient AI features such as AI Toolbox including AI Writer and AI Recording Summary features.
- In collaboration with MediaTek, both parties are tuning chips to enhance chip storage and computational efficiency on future OPPO flagship models.
- And through its partnership with Microsoft, the next-generation OPPO phones will be equipped with Microsoft capabilities to bring a more efficient, accurate, and natural voice and text conversion experience and improved connectivity between desktop AI and phones.
3. How OPPO is using Reno12 series to introduce AI features?
- AI is not a new concept for OPPO. We have been using AI to enhance the user experience for many years. Now, with the integration of GenAI, we can better empower users with meaningful benefits in creativity, productivity and personalization.
- The Reno12 series come with a ton of innovative GenAI features, such as AI Eraser, AI Summary, AI Writer, and more. Take AI Eraser for example. In the past, removing an unwanted subject took a lot of work. But with AI Eraser, simply circle around it. AI Eraser will automatically remove it and generate the missing content with almost no trace of post-processing. Firstly, the recognition accuracy is superb, even down to a single strand of hair. This means that when users circle the object, they don't need to be very precise. A rough circle, and AI can accurately identify the object they want to eliminate. Meanwhile, AI Eraser can erase and generate extremely large image areas. This capability greatly supports users to experience a whole new generation of seamless image editing.
- AI Eraser is just one example of how GenAI can unlock next-level creativity. Furthermore, we are introducing more creative features to enhance photo editing, social content creation and personalization experience, by using multimodal, motion generation and etc.
- With its determination to make AI Phones accessible to everyone, OPPO will continue to develop the optimal AI phone experiences through its own innovation and collaboration as it welcomes the arrival of the new AI phone era
4. Do the AI features on the Reno12 Series have any advantages compared to similar features by other mobile phone brands?
- OPPO’s development of AI features is always centered around the user. On the new Reno12 series, these efforts have been focused on the two directions of efficient productivity and personalized creativity.
✔ Personalized creativity: AI Eraser 2.0, AI Clear Face, AI Studio, AI best face and more.
✔ Efficient productivity: AI Toolbox and AI Recording Summary.
- Most other brands are currently only implementing AI features on their flagship models. OPPO is committed to making AI no longer exclusive to flagship phones and flagship users. The Reno12 series is equipped with a suite of OPPO's self-developed GenAI features, making AI features accessible to everyone.
OPPO success in KSA
5. With more than 5 years of presence in KSA, how do you assess OPPO experience in the Saudi market?
- In 2019, OPPO launched its first 5G smartphone in Saudi and has been committed to boost the accessibility to all;
- In 2022, we further entrenched our communication with Saudi consumers by stunning takeovers at Riyadh Season and joined hand with the beloved Salman AlFaraj;
- In 2024, we are excited to embark on the next exciting chapter in the AI era, by committed to promoting AI to all product lines as part of our effort to support innovation, in line with goals of the Saudi Vision 2030.
- OPPO is going upward in the Saudi market and 2023 Q2 sales were improved by 1.5 times compared to the same period of the previous year.
- This year June sales reach nearly two years history peak, the month market share: 1000-2000 price segment (OPPO Reno12 series price segment) exceeded 10% market share;
- According to leading retail partners statistics, OPPO ranked the Top 3 of this year's sales of smart phone brands.
- In the next three years, we are planning to become the best Android brand alongside with Samsung.
Durability
6. How OPPO is stepping up protection on Reno12 series through the All-Round Armour?
The OPPO Reno12 series incorporates All-Round Armour for enhanced protection, featuring three main technologies: high-strength protective screen glass, a High-Strength Alloy Framework, and Sponge Bionic Cushioning for internal components. Additionally, it uses Gorilla® Glass 7i for screen durability, has an IP65 dust and water resistance rating, and supports Splash Touch, allowing screen interaction even with water droplets. The series is certified by SGS for durability and reliability, ensuring robust protection throughout.
Camera
7. What are the main improvements in the imaging capabilities of the Reno12 Series compared to the previous generation? Have there been any enhancements to video capabilities?
- All models in the Reno12 Series are equipped with the Ultra-Clear Portrait Camera System.
- In terms of video, both front and rear cameras on Reno12 can record 4K@30fps ultra-clear video. With four times the resolution of 1080p video, 4K@30fps makes it possible to turn everyday moments into captivating cinematic experiences.
- Alongside exceptional hardware, the Reno12 Series utilizes upgraded algorithms and a refined understanding of portrait aesthetics to achieve professional-level portrait effects. For example, during the shooting process, AI Portrait Retouching can finely adjust facial details in selfies, while Natural Tone restores each person's true skin tone based on the specific lighting in a scene. On top of that, the Reno12 Series also introduces new AI-processing features, such as AI Clear Face, AI Best Face, and AI Eraser 2.0, which leverage GenAI capabilities to deliver better images. Finally, in OPPO’s AI Studio users can harness the power of AI to transform ordinary photos into studio portraits with varied and interesting templates full of creativity.