Saudi National Pavilion Unveils Program for Artigiano in Fiera 2025
The Ministry of Culture has announced the program for the Saudi National Pavilion at Artigiano in Fiera 2025, which will be held in Milan, Italy, from December 6 to 14, 2025. The pavilion will highlight the Year of Handicrafts 2025 and showcase the Kingdom’s living traditions across crafts, culinary arts, music, and performance. The event offers visitors the opportunity to experience Saudi Arabia’s creativity and cultural diversity through direct engagement with artisans, chefs, and performers.
The ministry will oversee the national pavilion, with participation from several entities, including: the Heritage Commission, the Theater and Performing Arts Commission, the Culinary Arts Commission, the Royal Institute of Traditional Arts (WRTH), the Royal Commission for AlUla, the Saudi Tourism Authority, and Saudi Artisanal Company. This year’s participation will feature over 140 Saudi participants, including artisans, chefs, traditional performing artists, musicians, and Saudi coffee presenters.
At the heart of the pavilion’s experience are 25 Saudi artisans from across the Kingdom presenting and selling signature crafts that reflect Saudi heritage, such as bisht tailoring, agal weaving, rosary making, incense burner crafting, and Sadu weaving. Located at the entrance to Hall 10 in the national pavilions section, the Saudi pavilion will also feature a creatively designed Saudi heritage tent, offering visitors an immersive experience to explore and photograph Saudi traditions while enjoying live-cooking stations that bring the Kingdom’s culinary diversity to life.
This marks the Kingdom’s third consecutive participation in Artigiano in Fiera, underscoring Saudi Arabia’s continued dedication to fostering cultural exchange and dialogue, while sharing the diversity of its heritage and creativity with international audiences. Through this presence, the Kingdom reaffirms culture’s role as a bridge for understanding and collaboration among nations.
