With the participation of over 160 Saudi designers, the Saudi Fashion Commission launches the “Tashkeela” exhibition by Saudi 100 Brands

The Saudi Fashion Commission unveiled the "Tashkeela" exhibition by Saudi 100 Brands last Saturday at the Riyadh Front Exhibition Center. The event witnessed the participation of over 160 Saudi designers, including students and Alumni of the Saudi 100 Brands mentorship program, alongside designers from Arab and international countries, fostering an exchange of expertise and knowledge.

The "Tashkeela" exhibition, which runs for 4 days, offers a platform for local talents and brands to showcase their latest collections in ready-to-wear, Haute Couture, accessories, handbags, shoes, jewelry, and perfumes to a diverse range of audiences including fashion experts, local influencers, and business investors in addition to fashion enthusiasts eager to explore the latest trends and support local brands.

Burak Cakmak, CEO of the Saudi Fashion Commission, explained that “the decision to host a second edition of the exhibition came after the impressive success of the first edition, which drew a crowd of 22,000 visitors over 4 days, and in which the participating Saudi young talents received positive feedback on their collections and designs, adding to that the keenness of global brands to take part in the exhibition, accumulating to a total of 200 exhibiting brands this year. Therefore, the number of visitors is expected to surpass last year’s and the sales of Saudi fashion Brands are expected to increase, moreover, we are witnessing tangible excitement from the international brands participating in the exhibition today, making us optimistic about a greater success to come.”

Cakmak emphasized the Fashion Commission's primary objective is “to empower the fashion sector locally and globally, facilitating Saudi brands' access to retail markets within the kingdom and worldwide, while highlighting Saudi talents and providing them with a platform to showcase their culture and creativity. The "Tashkeela" exhibition serves as a tool for business growth and elevating Saudi fashion brands to international standards.”

Cakmak concluded by noting “The Fashion Commission is committed to fostering a sustainable future for the fashion sector by showcasing Saudi talents, offering growth opportunities, engaging stakeholders, and amplifying the global impact of their designs by showcasing them to a broader audience.

The Saudi 100 Brands program plays a pivotal role in supporting the development of Saudi designers by providing them with essential tools for success in both local and international markets, and by offering them advanced courses, workshops, mentoring sessions, and professional development programs led by global experts. The program aims to elevate Saudi products to international standards, highlight emerging designers, and enable their success on the global fashion scene, including participation in international fashion weeks in New York, Paris, and Milan.