STA Concludes Participation in Saudi Tourism Forum

The Saudi Tourism Authority (STA) -- represented by "Saudi, Welcome to Arabia," the official destination brand of the authority -- concluded its participation in the third annual Saudi Tourism Forum. The event, which took place January 7 to 9, was attended by various government and private-sector entities.

 During the forum, the authority signed six strategic agreements and memoranda of understanding aimed at enhancing the tourist experience across various sectors, including transportation, hotels, aviation, and smart solutions, with the goal of attracting a global audience to Saudi Arabia.

 The "Saudi, Welcome to Arabia" pavilion hosted a variety of tourism products and interactive experiences within the Saudi Winter program 2024-2025, attracting over 30,000 visitors.

 The authority also honored the winners of its Summer Program Excellence Awards 2024.