Business Tourism.. Soon to Come
The decision of the Saudi Council of Ministers to approve the organizational arrangements of the Saudi Exhibition & Convention Bureau (SECB), which clarifies the role of the SECB in developing this sector and raising its competitiveness, confirms the Kingdom's interest in the sector in achieving its strategic objectives, contributing to economic development, stimulating the tourism sector and supporting the national economy as sources of income, and contributing to establishing the Kingdom's position on the international exhibitions and conferences map.
The Kingdom's Vision 2030 has identified the main objectives for developing the exhibition and conference industry and establishing its regular and investment structure. This industry is a key supporter of many of the Vision's programs and initiatives, to promote for the Kingdom as a destination for building up businesses, investment and tourism attraction and to help the Saudi corporations to introduce their exportable products and compete in the global markets.
The Kingdom enjoys an infrastructure, facilities and integrated services. According to previous data, the business tourist expenditure accounts for more than 20% of total tourism in the Kingdom.
More than 3.2 million tourists attend exhibitions and conferences with spending rates of up to SAR 8 billion. The Kingdom has more than 600 facilities for exhibitions, conferences and meetings, and more than 500 licensed exhibitors and conferences.
Additionally, a number of existing government investments has been pumped to improve the sector and create suitable locations, including the construction of several new exhibition and conference centers, including King Salman International Conference Center in Medina, Riyadh International Convention and Exhibition Center, King Khaled International Airport in Riyadh, King Abdul Aziz Airport in Jeddah, and the establishment of several large hotels with facilities for exhibitions and conferences.
The organizational arrangements of the SECB will promote for the Kingdom as an attractive destination for exhibitions and conferences, based on scientific and international standards.
These arrangements will help attract quality international exhibitions and conferences, develop and support the local exhibitions and conferences sector and encourage investment in the sector, a matter which will increase the industry's contribution to the domestic product within the next few years to more than the current amount of SAR 8 billion, compared with the size of the large sector of USD 2.5 trillion at the global level, especially with the great economic development, which has been witnessed by the Kingdom and the interest in the business and conferences tourism.